Marketing Efficiency gains momentum in 2011
Marketing Efficiency Forum - 26.5.2011, Zurich - the place to be for ambitious Marketers!
100 executives from Marketing, Communications and Branding joined the sophisticated Marketing Efficiency Forum and the inspiring ambiance in Arena Filmcity Zurich.
Marketing and Branding experts granted insights and explored on hot topics such as
- Integrated-, synchronized Marketing
- Integrated communications
- Brand Management and Brand execution
- Processes in Marketing and Communications
- Multichannel- und Multimedia Management
- Automation opportunities in Marketing & Communications
- Measurability and transparency, Key Performance Indicators
- Localisation and individualisation techniques
Get some impressions and additional content HERE.
Marketing Efficiency is a hot topic for ambitious Marketers. marketinghubs recently conducted ad hoc interviews confirm this quote. Approaches are manifold to overcome the current challenges of doing more with less. Find some statements of leading Marketing executives HERE (published in German by "Marketing & Kommunikation", 04/11).
Integrated Marketing Management as supreme discipline
Marketers are currently challenged manifold. They often seem to be dazzled by the (over-) hyped topics. Integration is the only sustainable and longterm concept to resolve the challenges. In the different areas of integration huge potentials to increase both, effectiveness and efficiency, huge potential of optimisation is lying idle. Get the full article for free HERE (Expert article in German, edited by C. Kleiner, published by "Marketing & Kommunikation", 04/11).
Future Profile of Swiss Chief Marketing Officers - Accountability of Marketing in Switzerland today and in the nearer future. Study of Dr. K. Jeker-Weber, zhaw, School of Management and Law (published 08/2010). The study product shows the current role and importance of Marketing in swiss companies, which tasks are well executed and which ones lack behind. A short abstract you can find HERE. Realisation of the study produkt was jointly supportet by marketinghub ltd.
Scientific publication on "Marketing Efficiency 2010" published by "Schweizerische Gesellschaft für Marketing", based on Marketing Efficiency Survey conducted by marketinghub. Get the summary for free HERE (German).