Marketing IT development

Our experts support you in identifying and systematically developing the potential for performance and innovation that is emerging from the technology level.

GRAPHIC:

Marketing IT Landscape

Typical questions

What are the effects of a planned marketing technology implementation?
What ROI / benefit can be expected from a corresponding marketing technology investment?
What changes result from a planned technology investment?
To what extent can the identified requirements be covered by standard software or by an individual development?
How do we sustainably describe and document our requirements?
How do we develop a coherent requirements specification document?
How do we protect our planned technology investments?
On what basis do we form a rational and fact-based evaluation process?
How do we find the appropriate technology and the appropriate service provider from cost-benefit perspective?
How do we ensure the scalability of our technology investments in the medium term?
How do we ensure that our defined requirements are carefully implemented as planned?
How do we ensure that our defined requirements are implemented in-time and in-budget?
How to streamline collaboration processes together wit our service providers?
How to perfectly integrate service providers into our value-chain?

Angebot Impuls-Workshop Marketing IT — OFFER

Marketing IT Incentive Workshop

Substance

Which marketing tasks are supported in which form and by which IT system?
Are there overlaps or areas with under-supply of smart technology support?
To which extent are the various marketing IT systems interlinked and integrated?
To what extent do the existing marketing IT systems favor process-oriented marketing work?

Results

Classification of the Marketing IT development ratio (maturity level) on a scale of 1-10.
Analyses of strength / weaknesses
Highlight areas of improvement
Recommendation of the procedure to systematically exploit the identified optimization potentials.

PROCEDURE

Preparation / Kick-off briefing
Conduct 1-day workshopo
Post-processing / documentation of the results

Duration

10 working days from kick-off briefing to delivery of the results

Costs

(all-in)

7'500.00 CHF

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