Customer projects

Marketinghub AG acts across industries in favor of demanding medium- and large-sized companies. Our counterparts are the top management and decision makers in marketing and communication.

 Customer

Task

Impact

Leading Retailer

 

 

 

  • Develop CRM Blueprint
  • Develop CRM Use Cases
  • Develop CRM Roadmap (analytical, operational, communicative)
  • Strategic fit

 

 

 

Leading Retailer

 

 

 

 

 

  • As-is campaign management process analyses
  • Develop to-be campaign management processes
  • End-to-end prioritization and implementation proposal
  • Speed (+)
  • Measurability &
    Transparency  (+)
  • Resource allocation (+)

  

 

Leading financial services company

  

  

  

  

  

  

  • Website-Analytics-conception
  • Rule definitions
  • Implementation
  • Visualize results
  • Show re-targeting opportunities
  • Automation through smart use of technology
  • Measurability &
    Transparency (+)
  • Customer Insights (+)
  • Speed (+)

 

 

 

Leading travel company

 

 

 

 

 

 

 

 

  • Re-organization of marketing and communications
  • Marketing process improvement
  • Implement agile project-driven operations
  • Increase efficiency in marketing and communications
  • Automation through smart use of technology
  • Speed (+)
  • Agility (+)
  • Costs (-)
  • Measurability &
    Transparency (+)
  • Resource allocation (+)

 

 

 

Leading company in the Media- / Publishing industry

 

 

 

  • Synchronization of administrative and crossmedial production and publication processes
  • Automation through smart use of technology
  • Speed (+)
  • Agility (+)
  • Quality (+)
  • Costs (+)

 

Leading Life Sciences company

 

 

 

 

 

 

  • Marketing process improvement
  • Increase efficiency in Marketing and communications
  • Automation through smart use of technology
  • Increase independence against service providers
  • Speed (+)
  • Costs (+)
  • Autonomy (+)
  • Brand value (+)

 

 

 

Global Financial Services company

 

 

 

 

 

 

 

  • Increase effectiveness & efficiency in marketing
  • Reduction of costs through better resource allocation
  • Promote brand implementation
  • Develop global marketing services infrastructure
  • Create pre-reqs for growth
  • Brand value (+)
  • Costs (-)
  • Agility (+)
  • Compliance (+)
  • Resource allocation (+)
  • Turn over (+)

 

 

Leading retail and consumer goods company

 

 

  • Development of a key indicator system for improved evaluation and control of advertising and sales promotion spendings
  • Measurability & transparency (+)
  • Costs (-) 

 

 

 Public service

 

 

 

  • Specification, evaluation and implementation of a media asset management system according to WTO standards
  • Costs (-)
  • Speed (+)
  • Quality (+)
  • Turn over (+)