Our research activities focus on the relevant marketing application markets (sell-side). On the other hand the scope is on companies (buy-side), their problems and needs. In the sense of "Best Practices", this twofold focus significantly inspires our consulting business.
Our experts support you in evaluating the solution with the best cost / benefit ratio from an explicit product-neutral and independent perspective.
Marketing IT Landscape
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Under the Marketing Efficiency keyword we have been engaging with relevant publications, study products and events for the market and topic development in favor of the interested demand.
Media Asset Management
Cross-Media – Die Antwort auf aktuelle Herausforderungen
Marketing Perfomance – Messbarkeit zwischen Anspruch und Realität
Agiles Marketing – (Digitale) Agilität im Marketing als strategische
Marketing Excellence – Das integrierte Marketingmanagement als Königsdisziplin
Marketing Prozesse – In den Marketingprozessen liegt das Gold
Marketing – Unterbewertet, unwichtig, unterentwickelt, unausgeschöpft?
Business Process Management
VSD – Strategie-Workshop der Fachgruppe PPS
With our high-profile information platforms, we perform market and topic development in favor of decision-makers in marketing and communications. Experts from science and practice present their views on the topic and show how to deal with current challenges.
EXCERPT FROM +30 FORUMS AND +100 BEST PRACTICE
Marketing Efficiency Forum 2012
Marketing Efficiency Forum 2011
Marketing Efficiency Forum 2010
M+K DOSSIERS MARKETING-EFFIZIENZ & -EFFEKTIVITÄT ZU DEN FOREN
Best Practice 2012
Best Practice 2011
Best Practice 2010
Marketing Efficiency study – excerpt
On the basis of an online survey of nearly 200 medium-sized and large companies from Germany & Switzerland, the study product provides information on the current framework conditions, areas of action and trends of the marketing buy-side. Based on this, central areas of improvement in marketing, communication and sales are identified.
MEDIA ASSET MANAGEMENT (MAM) study – excerpt
In the trend of multimedialization of marketing and corporate communications, companies are faced with the problem of centrally managing, making globally available and distributing rapidly growing digital content (e-mail, product information, text, image, graphics, audio and video components).
Based on a web-based survey of medium-sized and large companies from the DACH region (Germany, Austria, Switzerland), the present study product provides information on prerequisites, experiences, needs and trends of demand.