Our research activities focus on the relevant marketing application markets (sell-side). On the other hand the scope is on companies (buy-side), their problems and needs. In the sense of "Best Practices", this twofold focus significantly inspires our consulting business.
Our experts support you in evaluating the solution with the best cost / benefit ratio from an explicit product-neutral and independent perspective.
GRAPHIC:
Marketing IT Landscape
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Under the Marketing Efficiency keyword we have been engaging with relevant publications, study products and events for the market and topic development in favor of the interested demand.
Agiles Marketing – (Digitale) Agilität im Marketing als strategische
Erfolgsposition
With our high-profile information platforms, we perform market and topic development in favor of decision-makers in marketing and communications. Experts from science and practice present their views on the topic and show how to deal with current challenges.
EXCERPT FROM +30 FORUMS AND +100 BEST PRACTICE
BEST PRACTICE
M+K DOSSIERS MARKETING-EFFIZIENZ & -EFFEKTIVITÄT ZU DEN FOREN
STUDIEN
Marketing Efficiency study – excerpt
On the basis of an online survey of nearly 200 medium-sized and large companies from Germany & Switzerland, the study product provides information on the current framework conditions, areas of action and trends of the marketing buy-side. Based on this, central areas of improvement in marketing, communication and sales are identified.
MEDIA ASSET MANAGEMENT (MAM) study – excerpt
In the trend of multimedialization of marketing and corporate communications, companies are faced with the problem of centrally managing, making globally available and distributing rapidly growing digital content (e-mail, product information, text, image, graphics, audio and video components).
Based on a web-based survey of medium-sized and large companies from the DACH region (Germany, Austria, Switzerland), the present study product provides information on prerequisites, experiences, needs and trends of demand.